Why isn’t it named the CX-4?

By Product Expert | Posted in Mazda CX-30 on Friday, June 14th, 2019 at 2:29 pm
2020 Mazda CX-30 parked in a showroom

How did the 2020 Mazda CX-30 get its name?

Back in March, Mazda introduced the world to a fourth SUV option: the 2020 CX-30. With an anticipated release date sometime later this year, the 2020 CX-30 will sit between the CX-3 and the CX-5; somewhere between a subcompact SUV and a compact SUV. There have been some questions among consumers as to why Mazda opted to name it the CX-30 instead of something like the CX-4. Mazda has a method to their madness. Find out how the 2020 Mazda CX-30 got its name below!

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2020 Mazda CX-30 front interior as seen through the driver's windowWhy isn’t it named the CX-4?

American drivers are familiar with the three SUV models currently available in the CX-3, CX-5 and the CX-9. Given its positioning between the CX-3 and the CX-5, wouldn’t it make sense to just name the CX-30 the CX-4? The reasoning is that there is already a CX-4 model. This model is only available in China, though. It’s important to remember that many automakers have different options available across various countries, so models that we’re familiar with here in the United States may not be available elsewhere, and models popular in other countries may be unfamiliar and non-existent in the United States.

How did Mazda settle on a name for the CX-30?2020 Mazda CX-30 exterior profile

Because of the positioning of the CX-30 in the current Mazda lineup, it wouldn’t make sense to name it something like the CX-2 or the CX-6 since that would suggest a size outside of the CX-3 and CX-5 range. Keeping with the current convention for naming their vehicles, Mazda settled on the name the CX-30 likely as a way to show that it is bigger than the CX-3. It’s an interesting situation, because it begs the question for the future of whether Mazda will re-brand the other models in the lineup to include two digits in the name. Who knows, maybe the CX-3 will become the CX-20 and the CX-5 will become the CX-50.

While the release date isn’t set yet for the 2020 CX-30, you can stay up to date by checking back here on our blog! We’ll let you know once the newest SUV from Mazda is available at our dealership.

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